The Attentive Custom Events API and Custom Attributes API allow you to send data (“Identifier Data”) to Attentive to create targeting segments based on a match of the Identifier Data.

The Identifier Data cannot contain any sensitive or special categories of information as defined in applicable data protection and privacy laws, including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). Specifically, do not use the Attentive Custom Events API or Custom Attributes API to share the following information with Attentive:

  • Social security number
  • Driver’s license number
  • State identification card number
  • Passport number
  • Security or access code, password, or other credentials that permit access to an account
  • Financial account number
  • Debit card or credit card number
  • Racial or ethnic origin, religious or philosophical beliefs, or union membership
  • Genetic data
  • Biometric information
  • Health information
  • Personal information concerning a consumer’s sex life or sexual orientation
  • Data derived from technology or a device that can locate a consumer within 1850 feet
  • Political opinions
  • Citizenship or immigration status
  • An alleged or actual commission of a crime
  • Information about individuals you have actual knowledge are under the age of 13