Custom Attributes

Use the Custom Attributes API to apply customizable data or characteristics to each of your subscribers. You can then build segments based on that information to send targeted campaigns and journeys. This data cannot contain any sensitive or special categories of information as defined in applicable data protection and privacy laws, including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). See a list of specific categories of data you cannot share with Attentive here.