Webhooks are notifications that the Attentive platform can send to specified URLs when certain events occur in the system. Webhooks enable a two-way integration between Attentive and other platforms or systems. You can configure them to trigger multiple types of event notifications from system to system, enabling real-time workflows across the web and your internal systems.

You can use the Attentive platform or our APIs to configure webhook subscriptions for desired events. For example, you can receive a notification when a user subscribes to receive SMS marketing or transactional messages. The webhook takes information about the subscriber and sends it as a payload to the registered URL.

The Attentive platform sends notifications by HTTP POST request, and the notifications themselves are in JSON format.

For more information, see Webhook authentication and Create and manage webhooks.